Our client is a small, private institution located in the heart of a major city. For years they have had a strong reputation for offering high-quality educational programs in a variety of fields. However, the university faced a number of challenges when it came to generating leads and engaging with prospective students on social media. This is in our research experience in the education sector not an anomaly as educational institutions are not vastly looking to jump on the digital market bandwagon, this however a wrong play and the realization is slowly steeping in. That's where Social Media Marketz came in.
The University primarily targets high school students and their families as its main audience. These potential students are at a critical juncture in their lives, as they are starting to think about their future plans and consider which college or university to attend. They recognized the importance of reaching out to these students and their families in order to showcase its programs and facilities and attract them to enroll.
In the past, the university had relied on traditional marketing tactics such as print advertisements in local newspapers and direct mail campaigns to reach out to potential students. However, as the media landscape has changed and more people have migrated online, these tactics have become less effective. Print circulation has declined and many people have switched to electronic communication, making it harder for the university to reach its target audience through these channels. As a result, the university struggled to meet its lead generation goals and attract the number of students it was aiming for.
Additionally, the university's social media presence was minimal and its accounts were not being actively managed. The university had profiles on various social media platforms, but these were not being regularly updated with new content or engaging with followers. This meant that the university was missing out on an important opportunity to connect with potential students and showcase its programs and facilities. Social media allows educational institutions to reach a wide audience and build relationships with potential students, and the university recognized that it needed to improve its social media presence in order to effectively reach its target audience.
Social Media Marketz Services worked closely with the university to develop a customized strategy to address their challenges. The first step in this process was to conduct a thorough analysis of the university's target audience and identify the social media platforms they were most active on. This involved gathering data on the demographics and interests of the university's potential students, as well as analyzing the social media usage patterns of this group.
Based on this analysis, we recommended that the client focus their efforts on Facebook, Instagram and Twitter. These platforms had the highest levels of usage among the university's target audience, and offered the most opportunities for engaging with potential students and showcasing the university's programs and facilities.
To help the university develop a successful social media presence on these platforms, we provided guidance on the types of posts that would be most effective in engaging its target audience. This included recommendations on the frequency of posts, the types of content to share (e.g. photos, videos, articles), and the best times to post. We also provided training to the university's marketing team on how to effectively manage its social media accounts and respond to comments and messages from followers.
To increase lead generation, we implemented a number of tactics, including running social media ads targeting high school students in the university's city and surrounding areas. These ads were designed to be highly targeted and relevant to the university's potential students, and were designed to drive traffic to the university's website and generate leads. We also created lead magnets such as e-books and webinars that offered valuable information to potential students and encouraged them to request more information or schedule a campus tour. Finally, we incorporated calls to action in social media posts encouraging potential students to take these actions, further increasing the university's lead generation efforts.
Our targeted social media ads reached over 10,000 high school students in the university's city and surrounding areas, resulting in a 15% increase in website traffic from this group. This highlights the effectiveness of social media advertising in reaching and engaging the university's target audience.
The university saw a significant increase in its social media following and engagement. In just six months, the university's Facebook, Instagram and Twitter accounts grew by 50%, adding an additional 1,050 followers to its social media accounts. This growth demonstrates that the university was able to effectively reach and engage with its target audience on these platforms.
In addition to growing its social media following, the university also saw an increase in engagement with its posts. On average, its posts received 200 likes and 50 comments (minimum), indicating that its target audience was interested in interacting with the content being shared. Our research has shown that this level of engagement is important for building relationships with potential students and keeping them informed about the university's programs and facilities.
The university's lead generation efforts were also a success. The social media ads that were run resulted in a 10% increase in website traffic, with an additional 1,800 visitors to the site. This shows that the ads were effective in driving traffic to the university's website and introducing potential students to its programs and facilities.
Additionally, the lead magnets that were created generated 575 new leads for the university. These lead magnets were valuable resources that provided information to potential students and encouraged them to request more information or schedule a campus tour. This resulted in a pool of over 500 qualified leads that the university could follow up with and potentially convert into enrollments.
Our lead magnets resulted in a 25% conversion rate, with 125 out of the 500 new leads generated ultimately enrolling at the university. This highlights the effectiveness of the lead magnets in converting leads into actual enrollments for the university. Overall, these results demonstrate the value of a targeted and personalized approach backed by solid research and experience in social media marketing and lead generation in the education sector.
We were able to help the university increase its social media presence and engage more effectively with its target audience. This involved conducting a thorough analysis of the university's target audience and identifying the social media platforms they were most active on, as well as developing a content calendar and providing guidance on the types of posts that would be most effective in engaging this audience. We also provided training to the university's marketing team on how to effectively manage its social media accounts and respond to comments and messages from followers. In addition to increasing its social media presence, Social Media Marketz also helped the university implement effective lead generation tactics.
Through a targeted and personalized approach, Social Media Marketz was able to help the university overcome its challenges and achieve its goals. By increasing its social media presence and implementing effective lead generation tactics, the university was able to connect with more potential students and showcase its programs and facilities. If you're looking to boost your social media engagement and generate more leads, don't hesitate to contact us to learn how we can help.