Case study 1: iThenticate

Social media buzz and subsequent increase in sales of iThenticate


iThenticate is one of the leading professional plagiarism detection and prevention software, by Turnitin, used by scholarly publishers and research institutions. The software is widely used to ensure the originality of written work before it is published. But worldwide, many researchers are still not used to check their content for plagiarism thinking for it to be original. There are certainly chances for presence of unintended plagiarism with the existence so much information on the internet.


iThenticate through its social media platform wanted to spread awareness about the significance of plagiarism removal from academic documents. Hence, through social media marketing, we at Social Media Marketz aimed to:

  • Aware users about plagiarism and repercussions of its presence
  • Enhance and spread the brand name across new users from different demographic regions
  • Increase traffic to the website with the underlying objective to generate clients
  • Use social media, especially Facebook and Twitter to engage with prospects and members of research community

Our approach towards the objective

In order to work towards the desired objective, we engaged into significant activities at Facebook, Twitter and Google Plus (G+).

  • Being a large visual medium, Facebook was targeted reader’s attention through regular updates about plagiarism and allegations on non-compliance.
  • Newsletter and blog post sharing on the profile page as well as in relevant groups
  • A campaign was organised, in association with Turnitin, titled as the ‘Plagiarism Education Week’. For which, information and updates were posted on iThenticate’s FB profile to attract relevant audience.
  • A free registration page was linked on the social media profiles, with regards to the mentioned campaign, to collect details of the prospective and interested users.
  • social media marketing
  • The core objective was to present and explain the motive of the brand and how it would benefit the user.
  • Twitter is the best medium for users who enjoy constant contact and expect to get updates in a brief and succinct manner.
  • With 1 tweet and 1-2 re-tweets on daily basis, the account was made interactive.
  • #plagiarism, #research, #fraud and similar hashtags were used for tweets.
  • #integrity2015 was the hashtag created to promote the ‘Plagiarism Education Week’ campaign.
social media marketing
  • Google plus is another emerging platform in social media, where we cross shared the updates from other social media pages.
  • To promote the brand, posts were also shared about the parent company’s (Turnitin) education week campaign with relevant hashtag usage.


  • Increased engagement on all three social media profiles
  • social media marketing
  • Today, iThenticate’s Facebook profile has 5100+ people liking the service.
  • The twitter profile showcases 840+ users following iThenticate.
  • The followers section of iThenticate’s twitter account also counts to 1980+ users.
  • social media marketing
  • The marketing strategies for Facebook, G+ and twitter ensured lead generation in multi-folds.
  • The campaign gave a significant boost in lead generation, which significantly increased the sales of iThenticate by 30%.
  • social media marketing

Case study 2: Bauma

The Bauma International Trade Fair 2013 for construction, mining and building machinery was held in April in Munich and we worked on promoting the event on Facebook.


Since the motive was to make the event popular and gather participants for Bauma 2016, we undertook the following activities:

  • Sharing pictures of mining equipments, building equipments, construction vehicle
  • Equipment exhibitors also shared pictures of the latest models of equipments
  • Videos were also shared on Facebook, to show the working of the machines
  • Regular updates were shared about the event


The client received overwhelming response from the exhibitors, who shared pictures and videos. The page got more than 3000 'likes'. Since its creation in March 2013, the Facebook page has been able to reach to hundreds of new industry participants. Local language for updates made the page all the more popular.

Case study 3: Redmark Editing

Redmark Editing offers top notch editing services and is recommended by various us and Canadian universities. The aim was to popularise the service and increase the orders from independent research scholars and master's students.


Facebook, LinkedIn and Twitter for 10 months.

  • Promotion of Redmark Editing through social media websites to engaged with the users
  • Post daily updates about the company and related news from the targeted states
  • Directly share the email ids and website link to get an instant enquiry about their services.
  • We did survey about clients requirement through social media websites where people were asked to share their queries and vote on certain issues.


Now they are one of the biggest editing services provider in us and Canada and rapidly growing in other countries.

  • 50% increase in Facebook likes
  • Increase in clients approaching them through Social media pages on LinkedIn, Facebook and Twitter.
  • Launch of new services that were found to be in demand through the online survey we conducted
  • Driving more traffic to the website through social media campaigns